A Shout-Out To My Longest-Standing Eco-Friendly Followers In Honour of Earth Day!

My goal with this blog and with my Instagram @itsmollymayfair has always been to build a community – a community of like-minded brands and readers who share in the knowledge of Mother Earth’s importance and the hope that we can live peacefully with the environment, treading lightly on this world. It seems like a long time ago that I started this journey but really it was only three years ago back in 2017! And since then I’ve had the pleasure of learning about some truly amazing people through my supporters and research. With everything that is going on right now, I wanted to share some hope and inspiration to remind us all that although these are truly difficult times, there is still so much happening to be hopeful for. So in honour of Earth Day, this is a SHOUT OUT to some of my longest-running followers – brands and individuals who inspire me every day and are working to make the world a more sustainable place. I’ve loved learning more about them over the years and now you can too! I reached out and asked them to tell me one thing they are most grateful for at this time and I’ve placed it alongside a summary of their ethos. Have a little read of their answers and see what resonates with you below…

1. All Natural Soap Co.

Rose Geranium Soap – £6.50 – All Natural Soap Co.

The All Natural Soap Co. is an award-winning natural soap brand who are committed to providing sustainable products and a personalised customer service every time. Their soaps are fully biodegradable, vegetarian (mostly vegan – see their full range here) and Palm Oil free, and they only offer accessories that are plastic-free and ethical. You could even eat the majority of ingredients found in their soaps and you get a free mini soap with every order! During these challenging times of COVID-19, All Natural Soap Co. say this: “The situation in the human world right now is making us sit back, pause and count our many blessings. In the first few days of the lockdown, gratitude for things we are so used to taking for granted – like hot water – really stood out”.

Check out their full range of soaps, shampoos and accessories on their website here or follow along on their journey on Instagram.

2. Thrifty Canadienne

Jessica, the woman behind @thriftycanadienne is a fellow sustainable fashion and thrift-shop addict. Her Instagram is, in her own words, “an account to hold me accountable & share conscious & vintage finds”. She has introduced me to the brand who made her beautiful wedding dress above, Héroïnes Paris, who make limited edition pieces in Europe, as well as one of the only affordable ethically made sun hat companies I’ve come across, La Boutique Équatorienne.

In her ethically-made sun hat

Jessica also wove many aspects of sustainability into her wedding itself, including using an independent florist who could tell her where her flowers were coming from, whether they were in season, and how she could make sure they were coming from Europe. She also used recycled centrepieces for her dining tables and decorated the tents with ivy from their garden! For dinner, her guests enjoyed fish instead of meat and hyper-local organic wine and local champagne. I reached out to Jess and she told me she was most grateful “for video chats with my little sister, spending time with my husband, and the privilege to have a great health care system and job protection provided by the French government. Not everyone is so lucky, so I’m trying to be still and acknowledge that when things get “tough” mentally. Also, I’m very grateful for yoga with Adriene on YouTube!”

I’m definitely going to be using these tips for any weddings or events I might attend in the future! You can follow along for updates or check out @thriftycanadienne here.


3. Reclaim Mallorca

Reclaim Mallorca’s motto is ‘Redefining Luxury’ and this is precisely why their founder set up the sustainable luxury brand on the island of Mallorca in 2009. They produce one-off, handmade bags from high quality upcycled materials – ‘designed to last’. Their bags are made from ‘a combination of leather that has aged naturally through a lifetime of use by thoroughbred racehorses, or spirited polo ponies, combined with century-old Mallorcan fabrics and surplus Italian cashmere’. The SOLLER backpack, for example, is based on the 19th-century design the founder’s grandfather used to have.

Grey Red Floral Soller Rucksack -€695 – Reclaim Mallorca

And the people behind these stunning luxurious bags?

Teal Floral Orient Tote Bag -€595,00 – Reclaim Mallorca

Local talented craftspeople on the island of Mallorca itself – and Team Reclaim believe in “keeping our workers happy, whatever that may take”. When I reached out to the brand, they told me something that really made me smile – quietly and behind the scenes, Team Reclaim have been using their network to get ventilators sent from Tesla (a sustainable energy company) directly to hospitals in Madrid to fight the Coronavirus pandemic. You can read more about the donations here. At the moment, Team Reclaim’s head designer is most grateful for ‘the incredible blessing’ of being able to spend quarantine in the middle of the countryside with ‘her two furry besties’.

She says: “I am so aware of those families with young children who are locked into small apartments, wishing I could offer them my wild garden to run around in”.

Such a beautiful message and I just want to say – GO TEAM RECLAIM! Hats off to you, good luck with your truly inspiring project and stay safe.

You can check out Reclaim Mallorca here and follow along on Instagram here.

4. Little By Little Jewellery

Spinning Seville Necklace – £130 – Little by Little Jewellery

Little by Little Jewellery are a sustainable jewellery brand on a mission to help change lives with every piece sold. They do this by partnering with Luminary Bakery – a charitable partnership based in London that offers disadvantaged women the opportunity to build a career by using baking as a tool to equip them with transferrable skills for the working world. By offering courses, work experience and paid employment within the bakery, Luminary and Little by Little Jewellery empower women to build their career – for every purchase, Little by Little Jewellery funds one woman to train at the bakery for a day.

Their transparency in the production process of their jewellery and sustainability of their brand really stands out. The Peruvian factory they use to create their jewellery has been running for 32 years and is noteworthy in that it gives jobs to people with no prior technical experience and trains them in the art of making jewellery. The brand’s founder, Annabel, also visited the factory to ensure it is a safe, spacious and well-equipped place to work.

Seville Hoops – £80 – Little by Little Jewellery

The silver used in their jewellery is local Peruvian silver, some of which is recycled, and comes from companies ‘with environmental certification that meet with strict Labour standards and comply with human rights laws’, with an ultimate goal of supporting local miners and communities, whilst reducing their environmental impact.

Wedge Ear Jackets – £100 – Little by Little Jewellery

And one of the most unusual things about the brand? Their jewellery is all inspired by FOOD! Like these Wedge Ear Jackets, inspired by the graphical form found in the watermelon slice. The Seville Dome Pendant below is also inspired by food – this time, the Andalusian oranges of Seville.

Seville Dome Pendant – £125

When I reached out to Annabel and Georgina, the founders of Little by Little Jewellery, to check in with COVID-19, they said this: “We’re most thankful for the sunshine and simple pleasures in running a business at a slightly slower pace. The weather has lifted our spirits and we’ve had time to pause, reflect and be grateful for fulfilling orders, albeit at a slightly more gentle pace!” I love this message and the ethos behind their business – you can also check out their Instagram here. Stay safe Little by Little!

5. Purepod Studio

Pollinator Dress – $100 – Purepod Studio

At times like these, I was grateful to be able to hear from a fellow sustainable brand in Australia. Purepod Studio has a ‘vision for a fashion industry that holds planet, people and passion at its core”. Their collections are made by either local artisans or internationally, complying with Fair Trade standards, and are created with premium sustainable textiles.

Bee Vintage Waistcoat in Raw Linen – $149

These include organic cotton, organic denim, hemp, silk, bamboo, merino wool, raw linen and soya bean textiles – all naturally dyed and hand-printed. They have won many green fashion awards since their conception in 2007 (when, as they say, sustainable fashion was ‘still in its infancy’) and has been invited by trade shows to represent the Australian ethical fashion industry.

Bee Vintage Waistcoat in Raw Linen – $149

This Bee Vintage waistcoat is a perfect example of the care and traceability that goes into each and every Purepod piece. It is made from raw linen with a print design by Abby French of Bursaria Workshop in New South Wales, Australia. The material is then printed on using Abby’s design in Melbourne at Frankie & Swiss and the waistcoat itself is made in Canberra, before being hand embroidered by Kelli herself, the founder of Purepod Studio! A true Australian-made piece.

Reed Skirt – $140

Despite COVID-19, Kelli is still able to post orders and she is most thankful to have this time with her beautiful daughter and to be living in Canberra where they have a “big backyard and lots of bush around us to go for walks!” The Reed Skirt and Pollinator Dress posted here are from Purepod Studio’s Native Pollen Collection, created to highlight the importance of using bee-friendly materials to make our clothes. You can read more about fashion’s impact on the bees here in this Purepod blog post and their Instagram is here.

I hope you enjoyed learning about these wonderful brands!

Have a wonderful Friday and stay safe!

In Love&Light, MM XOXOX


Top 17. Vegan-Friendly & Ethical Shoe Brands With Eco-friendly Souls 

RAFA Sock Boot in SOL – $400.00

You know that song lyric by Paul Simon? “She Got… Diamonds On The Soles of Her Shoes”. Well, that’s what got this whole post started. I was humming along and it dawned on me that eco-friendly shoes is one topic I haven’t delved into yet. So off I went and here we are. But I’ll come clean – these shoes don’t actually have diamonds on the soles. If they did they would be conflict-free diamonds of course. And they might as well have to be honest because these beautiful designs are vegan-friendly and ethically-made gold dust for conscious shoe addicts. Let’s explore.

1,RAFA Shoes

RAFA is our first stop on this trail and their website and intentions are concise. RAFA Creative Director Taghrid Chaaban Zorob states that their aim is to use the local craftsmanship of just 20 shoe-makers in Los Angeles, combined with high-quality eco-friendly fabrics and sustainable processes, “to create a collection of accessible, luxury footwear”.

RAFA Shoes are:

  • Crafted from vegan fabrics, such as faux-suede and velvet
  • Handmade in small batches
  • Slow fashion advocates
  • Transparent about delivery: their shoes have a much longer lead time compared to other fast fashion shoe sites because of the care that goes into them
  • Intent on making “special items that are good for people and good for the earth”

Also available in:

Conch (pink)

Sloe/Ruby (black/red)

Heliotrope (purple)

2,Bourgeois Boheme

Miley Pinatex in Black – £59.00

Bourgeois Boheme has quite a unique founding story. Their name and brand, which both means ‘bourgeois’ and ‘bohemian’, was created by Alicia, an ex-podiatrist and long-term vegan, and born to remain independent, reliant on eco-friendly materials and techniques, and crafted by their Portuguese artisanal shoe-makers.


They champion slow fashion over fast, throwaway culture and are working on becoming even more transparent and eco-friendly in their business practices whilst remaining true to their vegan core.

MAYA BLACK – £225.00 and EMERY BLACK – £195.00

To read more about their story please click here.

3,Momoc Shoes

These guys made my What If Meghan Wore? The Sustainable Fashion Edit shopping list as “flats fit for a princess”. Their aim is to create a luxury yet sustainable shoe start-up, which has them sourcing naturally-occurring or recycled materials local to them in Spain in order to cut out air miles.

Ciel Burgundy – 130,00€

Outer-sole made of regenerated leather

  • Spanish designer shoe start-up with materials sourced from Spain
  • Packaging made from recycled cardboard
  • On a mission to make sustainable ‘chic’
  • Uses naturally-occurring and recycled materials to make their shoes, such as cork and natural rubber
  • Shoe bags made from 100% organic cotton
  • Insoles made from recycled leather
  • Offer a Vegan Sandal collection

You can watch their video for an insider glance at their production practices and environment here:



It feels as though Veja has been on my ethical shoe-shopping lust list for as long as I can remember – they have been crafting their eco-friendly trainers ever since 2005 when I was still in school! Since then, they have sold over 2 million sneakers and have integrated suppliers, producers, manufacturers and logistics teams with strong environmental and social ethics and one key word at their core: transparency.


These trainers are made from a combination of wild rubber from the Amazon Rainforest, organic cotton from north-east Brazil, vegetable tanned leather (although they do some without leather too), and B-mesh – the fabric Veja created for themselves out of recycled plastic bottles.

Emma Watson wears V-10 BMESH NATURAL MARSALA -110,00 €

You can listen to the full incredible story of their journey here.


Po-Zu are my go-to for ethically-made, insanely comfortable exercise trainers.

  • All materials come from naturally renewable sources and are responsibly harvested
  • They contain no pesticides, bleaches or toxic dyes materials and are locally sourced wherever possible
  • Organic cotton and all leather is chromium-free
  • Have a full Vegan range

Shop the full collection here.


6, Will’s Vegan Shoes

Smart Chelsea Boots in Chestnut – £85.00

Will’s Vegan Shoes are carbon neutral, ethically made in Portugal, vegan and cruelty-free. They use high-quality vegan leathers and suedes, with those crafted from Italian leather alternatives derived from bio-oil and plants.

Western Boots – £120.00

All other products are made with high quality eco-friendly Ecolabel certified vegan leathers and suedes, which are made in Italy and Spain and meet Oeko Tex 100 and REACH regulations.

Aviator Boots – £93.00

You can read more about their story and why I love them here.

Oakes Cross Running Shoes – £125.00


Vivobarefoot encourage ‘Minimalist Everyday Running and Barefoot Shoes’. These supremely flexible exercise trainers mould to your feet and their main aim is to revive the ancient practice of our ancestors’ barefoot running – before the time of shoes – without actually going barefoot. They offer a Vegan range and a Winterproof range, which includes a water-resistent outer layer with built-in fleece lining for extra warmth or a removable thermal sock. The Primus Swimrun Hi above is made from approx. 17 recycled plastic bottles to create a breathable mesh and each product comes with a no-quibble refund guarantee up to 100 days after purchase.



They also do Barefoot everyday shoes, which are super cute:


8, Nicora Shoes

Natalie Heel – Black

Nicora are one of the most fascinating ethical shoe designers on the market. It is a company run and founded entirely by women with backgrounds in the creative arts, law, environmentalism and sustainability.

In order to hold themselves and their shoes to the highest environmental and ethical standards, the team created their own material that met these standards, Kind Leather™.

Kind Leather™ is:

  • Vegan
  • Made from recycled materials and organic waste
  • Uses no PVC, plasticizers or plastic grade PU
  • Made in fair labor verified facilities and never in factories not eligible for Fair Trade Certification

One of the most unique aspects of Nicora is that they name some of their shoes after strong women achieving great things in the sustainability, environmental or conservation sectors, such as the Leela Ballet Flat.

Leela Ballet Flat – Black Cap Toe / $168.00

This beautifully chic flat was named after Leela Hazzah – the lion conservation biologist who working alongside Kenyan organisation The Lion Guardians to find and enact sustainable long-term solutions “for people and lions to coexist”. You can read more about The Lion Guardians here.

9, Indosole

Pantai Travel Shoes Navy Stripe – $55

Indosole is one of the most pioneering and interesting ethical shoe companies to research. The seed of this brand was planted in 2004, when Kyle Parson (now CEO of Indosole) visited Indonesia and came home with a pair of sandals made from recycled tyres. This struck Kyle as an ingenious use for tyre waste and the pollution arising from it, which is a big problem in Indonesia, where tyres are burned as a cheap alternative to fuel.

Ikhanna Sandals – $50

Tyres are made from such strong material that it would take over a thousand years for them to break down naturally – as Kyle mentions on Indsole’s website, this means that theoretically the first tyre ever made is still out there somewhere. So Kyle decided to create Indosole – “Soles with Soul” – made from disused tyres (over one billion waste tyres end up in landfill every year) collected from all over Indonesia before they reach waste sites. Check out the supply process.

Pantai Travel Shoes in Sand – $55

Indosole is a certified B Corporation companyB-Corporation is a strict certification standard of social and environmental production practices and laid down by the non-profit organisation B-Lab. I would like to see more shoe companies adopt this certification! To read the full story and watch and video on the supply process, please click here.

10, Vivienne Westwood


Never one to shy away from the idea of utilising both progression and tradition in shoe-making techniques, Vivienne Westwood made memorably vegan shoes – the Melissa flats for her Anglomania collection – when this was first becoming a strong topic in fashion ethics. The current range, although not vegan-friendly, is both unisex and made in England – in a factory in Cheaney, Northamptonshire, where “traditional heritage shoemakers…renowned as the home of high-quality English shoes” are housed.

ROMAN 3-STRAP – £410.00



11, Fortress of Inca

A brand that has been on my lust list for a while now, Fortress of Inca footwear are:

  • Handmade in Peru
  • Fair Trade
  • Built to last
  • Striving to ‘create classic silhouettes that will stand the test of time’

The story started back in 2004 (the same year, incidentally, that the idea for Indosole was born), by Evan, the brand’s founder, who came home with a pair of Peruvian artisan boots whilst backpacking through South America and was taken in by the quality of the craftsmanship. From this experience, Fortress of Inca began in a journey to bring this craftsmanship to the market.

The company focuses its energy on working with factories that are family-owned and run, that are safe for workers, and always pay fair wages. You can read more about their story here.

A couple of my favourites:

Lorena – $225.00 and Elise – $275.00

11, Beyond Skin


Beyond Skin are a vegan-friendly luxury shoe brand, who get excited about the newest eco-friendly fabrics hitting the market for ethical footwear. Their factories are based in Spain and they are committed to upholding fair workers rights and wages. They are:

  • PETA approved vegan
  • Made of luxury Italian vegan leather
  • Using recycled microfibre suede and recycled faux leather lining with a vegetable polymer coating
  • Inspired by a collection of vintage fabrics and designs.

You can shop the full collection here.

12, Bhava

Founded by Parsons School of Design graduate Francisca Pineda, Bhava is all about fashion footwear ethics and sustainability.

Now in its fifth year, Bhava creates handmade artisan shoes from their two ateliers in Spain and Mumbai and relies on organic, recycled and cruelty-free components.

Fully committed to educating others about the importance of sustainability and cruelty-free ethics in fashion production, their founder Francisca also taught Ethical Fashion and Sustainable Design at the Fashion Institute of Technology in New York. Interestingly, they also introduced a novel design concept to the market – a detachable separate knee-high boot upper, which can be purchased alongside its corresponding boot – to give you two shoes for the price of one!

Bhava encourages you to watch the fast fashion documentary True Cost, which is available free on Netflix:

13, nae


nae stands for ‘No Animal Exploitation’, a vegan shoewear brand based in Portugal. They use:

  • Pineapple leaf fibres – a surprisingly warm and water-resistant material created by an English company working with local farmers in the Philippines.
  • PET – recycled plastic bottles
  • OEKO-TEX Microfibres, which are certified as a “lighter and more ecological” version of traditional microfibres (made of nylon, cotton and polyester) and allows for much less water or energy waste in its production
  • Cork – but only when extracted from protected cork oaks

Their most innovative fibre to date is that which is recycled from car airbags, “giving a new life to a material that is no longer useful and reusing the nylon present in the airbags”. As they proudly state on their website, nae are the first shoe brand in the world to design a shoe made from recycled airbags:


You can read more about their materials policy here.

14, Swedish Hasbeens

60’s Tanja in Gold – 209.00 USD

The Swedish Hasbeens motto is ‘Better shoes for a better world’, and they have recently branched out into a Jeans range too. The Hasbeens story starts with a box of vintage clogs from the 1970’s, which was discovered in the basement of an old clog factory back in 2005…

These clogs once belonged to Anita, “the hottest mum in all of southern Sweden” back in the 1970’s. It inspired the eclectic and colourful collection that is on sale today and ensured that Swedish Hasbeens stayed true to their family roots…

All clogs, toffel bags and jeans are made the traditional Swedish way, in small factories that have been making shoes for decades. The leather used is natural grain leather, a way of minimally treating leather that is kinder to the environment and makes each item unique.

Shop the full collection here.

15, Vegetarian Shoes 

I find these guys best for walking shoes. The gentleman who founded Vegetarian Shoes taught himself how to make shoes on leaving art college and, being a veggie, didn’t want to use leather or animal by-products…

So the “Eureka!” moment came when he discovered a durable and vegetarian-friendly material used for yachting upholstery! It is this breathable leather-like fabric that means their walking boots can be worn all year round and the synthetic micro-fibre fabric is also vegan-friendly. You can read more about the process and find their shop here.

16, Jonny’s Vegan Shoes

Found on London-based ethical store The Third Estate, Jonny’s Vegan Shoes tick all the right boxes for someone looking for affordable, high-quality and vegan shoes in a variety of styles. They are:

  • Ethically made in Spain
  • Cruelty-free
  • Upper material crafted from recycled PET bottles (post-consumer waste)
  • Lining made from organic cotton
  • Vegan-approved
  • Non-sweatshop friendly

17, Collonil Protect & Care

Collonil Protection Products – $14.00 each

Whilst this is not a shoe, I found these vegan shoe care products on Avesu Vegan Shoes. The Protect & Care vegan water-proofing spray is good for shoes made from imitation suede or textiles and the Bamboo Lotion can be used for the removal of stains, both made in Germany by Collonil. Check out other vegan footwear care products here.

N.B. All brands mentioned also offer a Mens footwear range except; Swedish Hasbeens, Bhava, Fortress of Inca, RAFA, and Momoc.

In Love&Light FS XOX