My goal with this blog and with my Instagram @itsmollymayfair has always been to build a community – a community of like-minded brands and readers who share in the knowledge of Mother Earth’s importance and the hope that we can live peacefully with the environment, treading lightly on this world. It seems like a long time ago that I started this journey but really it was only three years ago back in 2017! And since then I’ve had the pleasure of learning about some truly amazing people through my supporters and research. With everything that is going on right now, I wanted to share some hope and inspiration to remind us all that although these are truly difficult times, there is still so much happening to be hopeful for. So in honour of Earth Day, this is a SHOUT OUT to some of my longest-running followers – brands and individuals who inspire me every day and are working to make the world a more sustainable place. I’ve loved learning more about them over the years and now you can too! I reached out and asked them to tell me one thing they are most grateful for at this time and I’ve placed it alongside a summary of their ethos. Have a little read of their answers and see what resonates with you below…
1. All Natural Soap Co.
The All Natural Soap Co. is an award-winning natural soap brand who are committed to providing sustainable products and a personalised customer service every time. Their soaps are fully biodegradable, vegetarian (mostly vegan – see their full range here) and Palm Oil free, and they only offer accessories that are plastic-free and ethical. You could even eat the majority of ingredients found in their soaps and you get a free mini soap with every order! During these challenging times of COVID-19, All Natural Soap Co. say this: “The situation in the human world right now is making us sit back, pause and count our many blessings. In the first few days of the lockdown, gratitude for things we are so used to taking for granted – like hot water – really stood out”.
2. Thrifty Canadienne
Jessica, the woman behind @thriftycanadienne is a fellow sustainable fashion and thrift-shop addict. Her Instagram is, in her own words, “an account to hold me accountable & share conscious & vintage finds”. She has introduced me to the brand who made her beautiful wedding dress above, Héroïnes Paris, who make limited edition pieces in Europe, as well as one of the only affordable ethically made sun hat companies I’ve come across, La Boutique Équatorienne.
Jessica also wove many aspects of sustainability into her wedding itself, including using an independent florist who could tell her where her flowers were coming from, whether they were in season, and how she could make sure they were coming from Europe. She also used recycled centrepieces for her dining tables and decorated the tents with ivy from their garden! For dinner, her guests enjoyed fish instead of meat and hyper-local organic wine and local champagne. I reached out to Jess and she told me she was most grateful “for video chats with my little sister, spending time with my husband, and the privilege to have a great health care system and job protection provided by the French government. Not everyone is so lucky, so I’m trying to be still and acknowledge that when things get “tough” mentally. Also, I’m very grateful for yoga with Adriene on YouTube!”
I’m definitely going to be using these tips for any weddings or events I might attend in the future! You can follow along for updates or check out @thriftycanadienne here.
3. Reclaim Mallorca
Reclaim Mallorca’s motto is ‘Redefining Luxury’ and this is precisely why their founder set up the sustainable luxury brand on the island of Mallorca in 2009. They produce one-off, handmade bags from high quality upcycled materials – ‘designed to last’. Their bags are made from ‘a combination of leather that has aged naturally through a lifetime of use by thoroughbred racehorses, or spirited polo ponies, combined with century-old Mallorcan fabrics and surplus Italian cashmere’. The SOLLER backpack, for example, is based on the 19th-century design the founder’s grandfather used to have.
And the people behind these stunning luxurious bags?
Local talented craftspeople on the island of Mallorca itself – and Team Reclaim believe in “keeping our workers happy, whatever that may take”. When I reached out to the brand, they told me something that really made me smile – quietly and behind the scenes, Team Reclaim have been using their network to get ventilators sent from Tesla (a sustainable energy company) directly to hospitals in Madrid to fight the Coronavirus pandemic. You can read more about the donations here. At the moment, Team Reclaim’s head designer is most grateful for ‘the incredible blessing’ of being able to spend quarantine in the middle of the countryside with ‘her two furry besties’.
She says: “I am so aware of those families with young children who are locked into small apartments, wishing I could offer them my wild garden to run around in”.
Such a beautiful message and I just want to say – GO TEAM RECLAIM! Hats off to you, good luck with your truly inspiring project and stay safe.
4. Little By Little Jewellery
Little by Little Jewellery are a sustainable jewellery brand on a mission to help change lives with every piece sold. They do this by partnering with Luminary Bakery – a charitable partnership based in London that offers disadvantaged women the opportunity to build a career by using baking as a tool to equip them with transferrable skills for the working world. By offering courses, work experience and paid employment within the bakery, Luminary and Little by Little Jewellery empower women to build their career – for every purchase, Little by Little Jewellery funds one woman to train at the bakery for a day.
Their transparency in the production process of their jewellery and sustainability of their brand really stands out. The Peruvian factory they use to create their jewellery has been running for 32 years and is noteworthy in that it gives jobs to people with no prior technical experience and trains them in the art of making jewellery. The brand’s founder, Annabel, also visited the factory to ensure it is a safe, spacious and well-equipped place to work.
The silver used in their jewellery is local Peruvian silver, some of which is recycled, and comes from companies ‘with environmental certification that meet with strict Labour standards and comply with human rights laws’, with an ultimate goal of supporting local miners and communities, whilst reducing their environmental impact.
And one of the most unusual things about the brand? Their jewellery is all inspired by FOOD! Like these Wedge Ear Jackets, inspired by the graphical form found in the watermelon slice. The Seville Dome Pendant below is also inspired by food – this time, the Andalusian oranges of Seville.
When I reached out to Annabel and Georgina, the founders of Little by Little Jewellery, to check in with COVID-19, they said this: “We’re most thankful for the sunshine and simple pleasures in running a business at a slightly slower pace. The weather has lifted our spirits and we’ve had time to pause, reflect and be grateful for fulfilling orders, albeit at a slightly more gentle pace!” I love this message and the ethos behind their business – you can also check out their Instagram here. Stay safe Little by Little!
5. Purepod Studio
At times like these, I was grateful to be able to hear from a fellow sustainable brand in Australia. Purepod Studio has a ‘vision for a fashion industry that holds planet, people and passion at its core”. Their collections are made by either local artisans or internationally, complying with Fair Trade standards, and are created with premium sustainable textiles.
These include organic cotton, organic denim, hemp, silk, bamboo, merino wool, raw linen and soya bean textiles – all naturally dyed and hand-printed. They have won many green fashion awards since their conception in 2007 (when, as they say, sustainable fashion was ‘still in its infancy’) and has been invited by trade shows to represent the Australian ethical fashion industry.
This Bee Vintage waistcoat is a perfect example of the care and traceability that goes into each and every Purepod piece. It is made from raw linen with a print design by Abby French of Bursaria Workshop in New South Wales, Australia. The material is then printed on using Abby’s design in Melbourne at Frankie & Swiss and the waistcoat itself is made in Canberra, before being hand embroidered by Kelli herself, the founder of Purepod Studio! A true Australian-made piece.
Despite COVID-19, Kelli is still able to post orders and she is most thankful to have this time with her beautiful daughter and to be living in Canberra where they have a “big backyard and lots of bush around us to go for walks!” The Reed Skirt and Pollinator Dress posted here are from Purepod Studio’s Native Pollen Collection, created to highlight the importance of using bee-friendly materials to make our clothes. You can read more about fashion’s impact on the bees here in this Purepod blog post and their Instagram is here.
I hope you enjoyed learning about these wonderful brands!
Have a wonderful Friday and stay safe!
In Love&Light, MM XOXOX