Welcome to a new and inspiring conscious clothing company on a mission to make anxiety beautiful. The above image is a wearable rendering of one scientist’s fascinating find – a neuroimaging of the brain which shows what the individual mind looks like under anxiety.

This is just one of a number of inspirational mental health images and designs by new conscious clothing company MOTIVATEE that highlight the importance of being honest and open about experiencing trauma, anxiety, depression and other mental health difficulties.

True to the ideas behind conscious clothing, this new, mind-positive brand follows the important guidelines and ethics behind socially and environmentally responsible fashion.

These designs are made-to-order from either 100% recycled polyester or 100% combed organic cotton as certified by EarthPositive® – the certification for items made exclusively from organic Indian cotton. Made-to-order means no bulk- or overproduction, which reduces wastefulness and the company’s carbon footprint.

Minimising environmental impact in fashion production is something this new brand feels passionately about. MOTIVATEE works with Continental Clothing to create its designs, an organisation partnered with the Carbon Trust and licensed under the Global Organic Standard (GOTS) since 2007.

Continental Clothing is the largest organic textile licensee of organic certification body the Soil Association. Their EarthPositive® range is made in manufacturing facilities powered by green renewable energy, from low-impact raw materials. It’s refreshing in this gradually changing world’s propensity for fast fashion and ‘out of sight, out of mind’ industries.


But wait- I haven’t even got the best part yet. You want to know the best part?

40% of all MOTIVATEE profits go to Leeds Mental Health Charity – MIND to provide life-saving services. So your t-shirt is fostering Motivatee’s goals for mental health: inclusion – for all, understanding – for the better, and honesty – about how we feel.

All this comes in a 100% organic cotton / recycled polyester package – keeping Earth and environment at its core.

↑ that’s me, by the way – in my If Not Now When Recycled Polyester Classic Tee, which is usually £30.00… but guess what?

We’re going to do a little discount code – because I’m pretty pleased to partner with this beautiful brand and would really like to believe that one day just maybe- my anxiety could be beautiful too.

Use Code ETHICALGIRL when you visit and receive 20% off your first order on any of these lovely items, until 23.59 Monday 6th August. Just click the pink!

Happy Shopping!

If you would like to read more about what inspired MOTIVATEE and its fashion-forward goals for the future, visit The Anxious Entrepreneur. Sign up to the MOTIVATEE Instagram page and you’ll receive first dibs on any promotions, events or discount codes that come through.

In Love&Light FS XOX

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