1. Mud Jeans
- Dutch sustainable fashion brand
- Believe in: a circular economy
- Use recycled jeans to make new ones
- Up-cycle unique vintage pairs of jeans
- Free repair service if your jeans get damaged
- Receive €10 off your order if you return your old Mud Jeans to be made into another pair for someone else to enjoy
2. Hiut Denim
The Dina Skinny Fit – High Waist
- Handmade in Cardigan, UK, on the western edge of Wales
- Small factory with emphasis on quality
- Believe in: Utilising local tradesmen skills and bringing back industry
3. Reformation
Hepburn High Skinny
- Handmade in Los Angeles
- Most denim products are made from deadstock denim – this is sourced locally from end-of-roll and off-cuts in factories that would otherwise have gone to waste
- Believe in: reducing the fashion industry’s carbon footprint and water usage
- Check out their transparent production practices by scrolling down on each product
4. Charity Shops of the Desired and Coveted
The Olsen Twins – Thrifters Extraordinaire
- The best charity shops in London
- Loads of designer finds and celebrity donations
- Oxfam
- FARA
- All Aboard
- If you’re visiting London, check out: Traid in Brixton, British Red Cross in Chelsea, Save the Children in Primrose Hill and Cancer Research UK in Marylebone
5. Atika, Rokit & Beyond Retro – London’s Best Online Vintage Stores
- Vintage, recycled and up-cycled denim
- Beyond Retro LABEL work with their own factory in India, focus on a low-waste, low-carbon footprint – read about it here and take a factory tour here
- Rokit Recycled hand-craft all of their own label, re-worked clothing in London. Focus on: sustainable fashion – read about it here
- Believe in: using the best of what we have
- Because the greenest product is the one that already exists
In Love&Light, FS XOX